Key Takeaways from IAB Europe's Virtual Programmatic Day in London
IAB Europe2h ago·1 min readAdvertising
AI Summary
IAB Europe hosted a Virtual Programmatic Day at Google's London office, gathering industry leaders to discuss the next phase of programmatic. Panels covered CTV, AI, measurement, monetisation and the need for greater collaboration, highlighting both growing complexity and new opportunities.
⚡ Marketer Insight
Marketers should prioritize CTV and AI-driven measurement in their media mixes and seek cross‑partner collaborations to unlock emerging programmatic revenue streams.
#programmatic#ctv#ai#measurement
Original article
IAB Europe