Programmatic 2026: Trends, AI Impact & VPD Event Insights
IAB Europe2h ago·1 min readAdvertising
AI Summary
The article previews Virtual Programmatic Day 2026, a hybrid event hosted by Google that will discuss how AI and new channels are reshaping programmatic advertising. It features a Q&A with Wayne Tassie, Chair of the Advertising & Media Committee, highlighting key themes and what attendees can expect.
⚡ Marketer Insight
Marketers should attend or follow the VPD 2026 discussions to stay ahead of AI-driven programmatic changes and learn best practices for balancing innovation with transparency and control.
#programmatic#ai#virtual events
Original article
IAB Europe