Retail Media Poised to Capture More TV Ad Spend
Adweek7h ago·1 min readAdvertising
AI Summary
Walmart, Amazon and other commerce media companies are enhancing their data and AI capabilities to attract advertisers. The article explains how these firms aim to shift a larger share of TV advertising budgets toward retail media platforms.
⚡ Marketer Insight
Marketers should consider allocating more budget to retail media channels, leveraging the advanced data and AI tools these platforms offer to improve targeting and measurement.
#retail media#tv advertising#ai targeting
Original article
Adweek