CMOs Overspend on AI While Teams Lack Readiness
MarTech Today8h ago·1 min readStrategy & Trends
AI Summary
A recent Gartner survey shows CMOs are allocating over 15% of budgets to AI, but many marketing departments lack the operational capacity to implement these tools effectively. The gap leads to friction, wasted spend, and failed projects.
⚡ Marketer Insight
Marketers should assess internal data, talent, and processes before committing to AI purchases, and prioritize pilot programs that align with existing capabilities.
#ai adoption#marketing ops#budget allocation
Original article
MarTech Today