AI Agents Become Core of Martech: 90% Adoption Among Top Brands
ChiefMartec8h ago·1 min readStrategy & Trends
AI Summary
The upcoming Martech for 2026 report reveals that 90.3% of surveyed marketers are already using AI agents in their tech stacks, ranging from experiments to production. These agents are embedded in existing platforms and new tools, assisting with brainstorming, content creation, distribution, and performance analysis.
⚡ Marketer Insight
Marketers should evaluate how AI agents can be integrated into their workflows to boost efficiency and insight, and prioritize tools that align with their team's responsibilities rather than chasing hype.
#ai agents#martech#marketing automation
Original article
ChiefMartec