If you’re already taking advantage of an affiliate marketing program for your business, you know the benefits this strategy can bring in terms of lead generation and customer acquisition, while maintaining control over the cost per acquisition to ensure a highly cost-effective initiative. Another benefit is that affiliate programs can
2019 was a challenging year for affiliates, categorized by an ever-changing landscape of programmatic automation and the search for new traffic sources. As Facebook continued to tighten its grip on Black Hat promotional methods, many affiliates moved towards more white hat, scalable advertising strategies or looked towards TikTok and South
The days of one-size-fits-all email marketing are long gone. To get better results, you need to send targeted, personalized emails. By delivering hyper-relevant content to those who are most interested in it, your subscribers will open, click, and purchase more. In this post, you’ll learn how to use tags to
Marketers live in the world of data privacy regulations such as GDPR and CCPA, and the world where browsers block third-party cookie-based tracking. Here’s how you can grow your site and startup by practicing ethical marketing. And it’s only going to get more challenging with further regulations to be expected.
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