Are Influencers Earned Media or Should We Consider Them Paid Media?

Influencer marketing has never been more popular with businesses and organizations. Consumers no longer trust the brand or media and corporations. Marketers and public relations people have understood the importance of going through the influencers to reach their customers again. However, entrepreneurs and leaders of corporations still misunderstand the role and function of influencers. The […]

Top Futurist Speaker, Brian Solis Can Help Your Audience Win the Innovation Game

We live in an era of what leading digital anthropologist, futurist and best-selling author Brian Solis coined as #DigitalDarwinism. These are disruptive times and they challenge everyone…leaders and executives, employees, customers, and partners…the list goes on. Brian has dedicated his career to understanding digital disruption, predicting trends and helping leaders shape the future they want to see. […]

B2B Influencer Marketing: A Case Study

A recent report on the state of influencer marketing concluded that the market for influencer marketing is set to more than double in 2019 from 2017 levels (from $3.0B to $6.5B). But 69% of companies using influencer marketing are B2C. B2B brands therefore have a valuable opportunity to break new ground in the influencer space. […]

How to Hook Your Customers but Keep Yourself from Getting Hooked (with Nir Eyal) FS357

“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to.”― Nir Eyal Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, and Indistractable: How to Control Your Attention and Choose Your Life. In today’s episode, Nir shares how to […]

The Full History of Social Media Innovations: 1997-2019

The Full History of Social Media Innovations: 1997-2019 by Jason Keath on Apr 25, 2019 Share to: We tend to think of Facebook, or maybe Myspace, as launching “social media” into the mainstream. And from there the social network was a fully formed concept that we’ve all used for the last 10-15 years to stay […]

TikTok denies suspending makeup tutorial teen for raising awareness of China’s detention camps

Credit: Feroza Aziz on TikTok A 17-year old Muslim girl on TikTok has been uploading now-viral makeup tutorials, but with a political twist. In a video shared by “@getmefamouspartthree,” Feroza Aziz seemingly gives tips on how to lengthen your lashes by telling users to grab a set of lash curlers, but then directs viewers to […]

3 Cybersecurity Concerns to Keep in Mind When Building an App

3 Cybersecurity Concerns to Keep in Mind When Building an App If your business has taken steps towards creating a branded app, you’ll already know that the whole planning process, from brainstorming, defining the concept, to market research, requires many hours of effort and commitment. Having invested so many resources before even building the app, […]

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