In this guide, you’ll learn how to start a blog in a few minutes no matter your background, technical know-how or prior experience. No coding and design skills required either.

I’ll introduce you to things you need to create a great looking blog design, publish amazing content, attract a passionate audience and make money blogging too. Let’s get started.

  1. What you need to start a blog
  2. How to install your WordPress blog
  3. Blog design: Choose a pretty WordPress theme
  4. How to create your About page
  5. How to customize your blog and make it awesome
  6. Essential WordPress plugins
  7. SEO things to do to drive visitors from Google
  8. What to blog about: Finding your niche topic
  9. Blog content strategy
  10. How to promote your blog
  11. How to make money blogging

Ingredients you need to get started

To start a blog the right way, you need the following ingredients:

  • Blogging platform so that you can build a nice looking site and manage your content. This is where you do your day to day blogging.
  • A domain name such as yourname.com so people can find you and access your site. This is the address of your site.
  • Webspace on a server so the content that you post is available to be viewed by others. This is the computer that hosts and delivers your content when requested by a visitor.
  • It’s easy to start a site but it takes much more to make it a success. You need time, passion and commitment to a topic that you care about and that you are motivated to share with the world.

There are hundreds of domain name registrars, web hosting services and blogging platforms. To keep things simple, I’ll focus on those that I use and can recommend to all the beginners.

A blogging platform that I recommend

For your platform, I recommend self-hosted WordPress. I use it daily, have done so for more than 10 years and love it. Here’s why I think it is a great choice for you too:

  • It’s completely free to use and is here to stay. It’s not a commercial organization that may run out of business or that might make some decisions in favor of their investors or shareholders and against the people that use it.
  • It’s the most popular blogging platform used to host more than 35% of all sites. Very flexible and extensive so it’s used by everyone from institutions such as The White House and NASA, corporations such as Facebook and CNN to independent sites such as my one.
Top CMS platforms to start a site
  • Open-source with a large community of people using it, loving it and contributing to it. You benefit from this by having access to thousands of free designs that can change the look of your site with a click and tens of thousands of plugins to add any feature or functionality.
  • Any problem or issue you might have is easy to find a solution for using resources such as my site or one of the many WordPress communities.
  • Easy to start with and maintain it even for people who have no coding skills and who have no prior experience building websites and publishing content.

These reasons show you why WordPress is a great blogging platform to use to create your own permanent home online. A home that you fully own, fully control and that you can depend on.

If you’re not sure about WordPress, I have a full list of all the best blogging platforms.

How much does a blog cost?

There is no cost to use WordPress itself. It’s free. You do need a domain name and a webserver to install and host WordPress on. These are the services you need to pay for.

There is a lot of competition between the hosting companies which makes the cost affordable. It costs $35 to get your unique domain name and a hosting account for an entire year.

How to install your WordPress site

WordPress is open-source and free to use. You do need a domain name (address people will type to get access to your site) and space on a server (computer that delivers your content when requested by a visitor) to make your site accessible on the Internet.

WordPress hosting provider that I use and recommend

My site is reader-supported. If you make a purchase using my link, I earn an affiliate commission. This helps keep my site advertising and tracking-free. It does not change the price you pay. I only recommend products that I truly believe are valuable. Learn more.

There are so many capable and affordable WordPress web hosting providers. I recommend GreenGeeks. I pay them to host my site and they have everything you need for a great WordPress user experience:

  • GreenGeeks is an independent company based in Los Angeles, California. They are specialized in WordPress hosting with more than 10 years of experience, more than 40,000 customers and are home to more than 500,000 sites.
100% server uptime and fast loadtime

You get a free domain name, fast loading site, automatic updates, automatic backup and top security. There’s a 99.9% uptime guarantee. They also have a 30-day money-back guarantee just in case.

  • Unlike most providers, their servers are environmentally friendly and your site will be 100% carbon neutral. They use energy-efficient hardware and purchase wind energy credits for 3 times the amount of energy they consume.
  • They provide 24/7/365 customer support via chat, email and phone. I’ve never had to call, but I’ve emailed and chatted multiple times. They’re fast, responsive and unlike some other providers I’ve dealt with actually solve any issues.
Click to visit greengeeks

11 steps to register your domain name and install WordPress

It will take you 10 minutes to get your WordPress site up and running. Here are the step by step instructions:

Step 1: Visit GreenGeeks and choose your plan. I pay for the Pro plan at $5.95/month as I run more than one site. The Lite plan at $2.95/month is the best value for those with one site only. Click the big green “Get Started” button.

Choose your green hosting plan

Step 2: Now you need to register your domain name or transfer an existing domain name. GreenGeeks provides you with your chosen domain name for free. Type your domain name and click on the “Check Availability” button.

Green hosting order form

Step 3: Fill in all your details in “Account Information“.

Your account information

Step 4: In “Package Information” you see the summary of your chosen plan. To get the best value monthly price you need to sign up for 3 years.

3 years of hosting on the Lite plan is billed $106.20 total. If you wish to purchase one year only, the total price will be $59.40.

You can choose your “Server Location“. Options are the United States, Canada and Europe. Pick the one closest to where the majority of your target audience is.

Coupon Code” with the highest value is automatically applied. You always get the best possible deal so no need to take any action.

Domain WHOIS Privacy” at $9.95/year is selected by default but it’s possible to deselect it if you wish.

Every domain name registered has a publicly viewable database which includes the contact info of the domain name owner. This option protects your personal information with an anonymous registration.

Package information section

Step 5: Fill in your credit card details and click on the “Create Account & Get Started” button. Then wait for an email with your GreenGeeks account login details.

Payment information

Step 6: Log in to your GreenGeeks account and click the “CPANEL” button. Search for “Soft” in the top box to locate the “Softaculous Apps Installer“. This is an easy way to install WordPress.

Look for Softaculous installer

Step 7: Click on WordPress and on the next page click on the “Install Now” button.

Install WordPress now

Step 8: In “Site Settings” type your Site Name and Site Description. You don’t want your site to be “my WordPress blog” or “just another WordPress site”.

That doesn’t tell your visitor much about what you care about. Fill in your title in “Site Name” and explain what your site is about in the “Description”.

Don’t worry about making this perfect as you can change it at any time in your WordPress dashboard.

Choose your site name and description

Step 9: In “Admin Account” select a new personal username and a strong password. These will be the login details you will use to enter your WordPress dashboard.

Don’t use the default admin username as it makes you a target of brute force attacks. Create a new and unique username for yourself.

Choose your admin username and password

Step 10: Click on “Advanced Options” and choose to Auto Upgrade WordPress to “Any latest version available”. Auto upgrade plugins and themes too. Set “Automated backups” to “Once a week”. These are the best practices to secure your WordPress site.

Choose to auto upgrade and auto backup

Step 11: Now you can “Select Theme” that you like. By default, you’ll get the great and modern looking Twenty Twenty theme.

You can change to a different theme with one click in your WordPress dashboard at any later stage so don’t worry about making a perfect choice now.

Click “Install” and wait until your site has been set up. You can now log in on yourname.com/wp-admin/ with your WordPress username and password.

Select a theme and click install
Click to get your wordpress site started

Choose a pretty WordPress theme

By default, you’ll have the official Twenty Twenty design theme that is made by the people who created WordPress. It’s a great starting point. Clean, modern, fast to load and beautiful to look at on all devices.

WordPress Twenty Twenty default theme

How do I change my WordPress theme?

If the official theme is not something for you, there are thousands of other free (and even premium themes) for you to choose from. Start by exploring the available themes in the official themes directory and test those that you like.

WordPress makes it easy to change your design without affecting any of your published content. In your Appearance menu within your WordPress dashboard, simply choose and activate a theme to change the design. Like this:

Activate WordPress theme

Here’s also my list of some of the most popular WordPress themes.

Create your About page

Make an introductory page where you share a bit of info about yourself and what your site helps people with. Tell people what your purpose and mission are. Don’t be shy. Include a picture of yourself.

Your “About” page isn’t about you at all, it’s about your audience. Convince them to stay and explore more. The more concise and kick-ass your story, the easier it will be for your audience to like you, subscribe and share with their friends.

Your about page should answer these questions:

  1. Who are you?
  2. What do you do for your audience?
  3. What makes you qualified to post about a particular topic?

Add a contact form to your About page

Let people get in touch. This will be very useful to get feedback and to get connected to your readers. It’s very simple and effective to add a contact form.

Jetpack plugin has a contact form feature. Enter the page where you want to add a contact form, then add the “Form” block like this:

Adding a contact form to your about page

Customize your site and make it awesome

Here’s a to-do list that I go through as soon as I install a new WordPress site:

1. Remove the generic content that comes with WordPress

WordPress comes with several default items such as an introductory post, a welcome page and some pre-installed plugins. You can safely get rid of all of them to have an even cleaner space to work with.

2. Make permalinks short and pretty (In Settings > Permalinks)

Your permalinks are the URLs of your articles. You don’t want your URLs to be something as generic as yourname.com/123456. Change it in your WordPress settings to spell out the name of your post by selecting the field called “Post name”.

WordPress permalinks
WordPress permalinks settings

Your post URL’s will now be yourname.com/post-name. It’s a well-structured, short and search engine friendly permalink.

3. Create a navigational menu (In Appearance > Menus)

Your navigational menu is normally placed in the header of your design theme. It usually consists of items such as the “Home”, “Start Here”, “About”, “Contact” and similar pages.

Your menu can include anything you want. Any page or post that you have published or any other link in general. Go into “Menus” within “Appearance” to create your navigation menu. Place your home page and the “About” page in there for now.

Essential WordPress plugins

There’s a WordPress plugin for anything. You can have any feature or functionality that you can think of. All without any tech know-how. Most plugins work out of the box. You can explore the official plugins directory and here are some ideas for you to start with:

Akismet comment spam blocker

Many spammers use WordPress comment areas to promote pages where they sell dubious products. You don’t want these in your own comments area. Luckily, the solution is simple with one of the spam blockers such as Akismet. Created by the team behind WordPress.

Jetpack, the mother of all plugins

Jetpack is another plugin created by the team behind WordPress. You can look at it as an “all-in-one” plugin. I recommend it for any new blogger. By installing Jetpack, you stand to benefit from many features including:

  • Downtime monitoring to be alerted if your site server is down
  • Brute force attack protection to block the suspicious-looking sign-in activity
  • WordPress.com log in to require two-step authentication for logins
  • Sharing buttons to add social media buttons to your content
  • Site accelerator to speed up image load times and static file load times
  • Lazy loading for images to boost your site loading time even more

Here’s my list of some of the best WordPress plugins that I recommend.

SEO things to do to drive visitors from Google

SEO stands for search engine optimization. Search engines are one of the best traffic sources for sites. SEO is the process of making your site friendly to Google and other search engines. Doing this can help you drive visitors from the search results.

Add the SSL certificate to your domain name

SSL certificate for your blog's domain name

SSL certificate activates the https protocol and establishes a secure connection between a visitor and a hosting server. It’s the padlock you see in a browser next to the domain name.

It protects your visitors and their sensitive details such as credit card info, usernames, passwords, contact form messages and more.

Google’s Chrome browser flags sites on the http protocol and there is some SEO value in having the secure https connection. GreenGeeks provides the SSL certificate for free so do take a couple of minutes to add it to your domain name.

Log in to your GreenGeeks account, choose “Security” in the menu and click to “Add SSL Certificate”. Select your hosting plan and the domain name you’d like to add the SSL certificate to.

Free SSL certificate from Let's Encrypt using GreenGeeks

Choose the “Let’s Encrypt SSL”. It’s the free and most widely used version. That’s the one I use on my site too. To finish, simply click on the “Confirm and create” button.

It may take up to an hour for your domain to update, but when it does your URL will start with https instead of http, your visitors will be safe, Google will be happy and might send you extra traffic.

Activate the WordPress SEO plugin

Yoast SEO plugin is the most popular WordPress SEO plugin. Activate it to get these features:

  • Ability to edit SEO title and meta description of your posts
  • SEO and readability analysis of your content with suggestions on things to improve
  • Integration of Open Graph data so when your content is shared on social media it gets featured with the correct information and imagery
  • Creation of a sitemap. Having a sitemap helps Google (and other search engines) learn more about your content, rank it in their search results and send you traffic
  • Integration with Google’s Search Console

Add your site to Google’s Search Console

Search Console is a great free tool created by Google. It helps you track the progress of your site in Google’s search results. You can see which of your posts rank for which keyword phrases and in which positions. Google also gives you feedback on what you can improve.

  • Create your Search Console account and verify your site
  • Submit your XML Sitemap link directly to Google

What to post about: Finding your niche topic

You need to figure out what you want to post about. You can find your sweet blogging spot by interlinking your passion and personality with a topic that has a demand from a market.

For instance, if you love fashion, have an eye for it and spend a lot of time on Instagram, you should look into becoming a fashion blogger.

Your sweet blogging spot

Determine your content strategy

Posting valuable content that your target audience wants is the most effective thing you can do to generate visitor interest. Answer their questions in your content, solve their issues and help people live better lives.

Every other step you can take to attract visitors relies on the quality of articles that you publish. Publishing quality content does require extra time and effort but it will deliver great results too.

Great content that people love builds that recognition for you and can help you get discovered in social media and search engine rankings.

Content that gets shares and links

This is a tough one for everyone. It’s so difficult to get any attention online these days. There’s just so much content and everyone has so many options for what they want to spend their time on.

You need to work hard on figuring out what can make you stand out in the crowded world. What makes you different from the other sites in your industry.

This can take a long time and may need a lot of testing and experimentation. Here are some ideas on how you can start:

  • Look at what’s working well right now in your industry. Don’t reinvent the wheel. Discover content that’s shared the most in social media or content that works best for similar sites. This will give you an idea of what people want and you’ll have a list of topics to work on.
  • Publish original research. Look at the data you have access to that others don’t. Do surveys. Use industry data. Or even Google trends or keyword trends. Find new ways to approach all the data and create some interesting data-driven content.
  • Talk about your day-to-day work. Share your journey with the audience. How are you going about building your product or running your team or your company? What actions are you taking to grow your business? What’s working? What’s not? What are your future plans?

Content that sells and is based on users from search engines

Despite all the buzz around social media sites and startup marketing opportunities there, you will find that most of your target audience will discover you in search engines.

People are using search to get educated, to find answers or to get more information.

You need to know the pain points of your audience. Get good at understanding and recognizing ways that your target audience searches for use cases that your product solves and build content for it.

It helps that you think like the audience you’re trying to reach, that you’ve had a similar experience or been in a similar position and that you can be in their shoes.

You can also get to the right topics by doing research. What keyword phrases are people using in search engines? What questions do your competitors do best with? See how you can incorporate those too. Take a look at my detailed guide on WordPress SEO.

Publish a compelling first post

You now have a pretty looking and optimized site, but starting a site is much easier than creating and publishing the first post.

More than 50% of all newly started sites never publish a single post

More than 50% of all sites never publish a single post. Let’s make sure this doesn’t happen to you. Get into the WordPress post editor, compose the best post that you can and publish it.

Be realistic. Your first post will most probably suck. Only your mother might like it. You will have no visitors and no clicks on that Facebook like button.

Don’t just give up if you feel like you haven’t reached your high expectations. Manage your expectations better. Even the most popular writers published posts that sucked early on.

By taking all of the steps outlined in this post you will already do more than most people do. You have started a site and are actually in the field working and trying to get visitors.

You have published that first post despite being fearful of the feedback. Other people keep talking and dreaming and you are not one of them.

Commit to posting more quality content

When it comes to content, you should focus on quality and not quantity. People are bombarded with too many choices for things to click on.

One excellent article with a remarkable and irresistible post headline and nice graphics will bring you so much more traffic than several dull and uninviting posts.

There are very few core, fundamental keys to blogging, and consistency is definitely one of them. The reason most blogs fail is simply that the author stops updating them.

The hardest part is the initial hurdle, so decide now that you’re going to keep at it. Make a promise to show up again tomorrow. Commit and post on a regular schedule.

Put in the effort, work towards reaching smaller goals and you will create momentum. Blogging is a lot of work, takes up a lot of your day and is hard to get away from. It’s a marathon, not a sprint. There is a long road ahead and you should enjoy it!

How to promote your site

Visitors won’t just come after you publish your first post. You will have to go out and get those first visitors. If you don’t do this not many people will know about you. Get comfortable about reaching out to people and promoting your content.

A good idea is to have a marketing routine that you go through every time after you have published a new piece of content. This can include actions such as:

  • Sharing the article on your social media channels
  • Sending the article to your email audience
  • Syndicating the article to Medium and other popular sites
  • Sharing the advice from the article on Quora and other niche communities

See how to promote your content and get visitors.

How to make money blogging

Blogging is not going to get you rich quick. Big things are possible and you should dream about reaching them but don’t expect it to happen overnight. No matter what you’ve heard.

The good news is that by following the previous steps of publishing great content and taking massive action to attract an audience, you’re well on your way to start making money from your site too. There are many ways you can make money blogging:

  • Placing banner advertising on your site
  • Affiliate marketing is where you make money by recommending relevant products
  • Charging for premium content such as courses or e-books
  • Selling your product or service
  • Accepting donations and subscriptions from your fans

Here’s my advice on how to make money blogging.

That’s it. My complete guide on how to start a blog and make it a success. Happy blogging!

By Marko Saric

Marko Saric

I help startups reach more people using content, search and social media marketing. If you have a marketing problem you’d like my help with, write me an email or find me on Twitter.

You can also learn more about me.

Explore more…

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The post How to start a blog and make it a success in 2020 appeared first on Marko Saric.



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