Four key steps to improve your customer experience management efforts

In my previous article I shared the three main challenges that brands face when putting in place a customer experience management (CXM) strategy. Considering the difficulties associated with understanding customer behaviour, the limitations of technology and the lack of executive support for suggested marketing investments needed for developing a successful CXM strategy, it can be tough to see how improvement is possible.

However, here I share four things to help brands tackle these challenges, allowing them to fulfil their potential of improving customer experience and ultimately building brand loyalty.


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