When SEO Was Easy When I got started on the web over 15 years ago I created an overly broad & shallow website that had little chance of making money because it was utterly undifferentiated and crappy. In spite of my best (worst?) efforts while being a complete newbie, sometimesContinue Reading

Anyone can argue about the intent of a particular action & the outcome that is derived by it. But when the outcome is known, at some point the intent is inferred if the outcome is derived from a source of power & the outcome doesn’t change. Or, put another way,Continue Reading

Beyond search Google controls the leading distributed ad network, the leading mobile OS, the leading web browser, the leading email client, the leading web analytics platform, the leading mapping platform, the leading free video hosting site. They win a lot. And they take winnings from one market & leverage themContinue Reading

Brand, Brand, Brand About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation which in turn would force Google to turn the dials inContinue Reading

It’s that time of year, B2B marketers. We’re tying up loose ends. We’re reflecting on a year’s worth of wins, opportunities, and change. And we’re working hard to finalize next year’s marketing plans and budgets so we can hit the ground running after the clock strikes midnight on New Year’sContinue Reading