Google's AI Search Guide: AEO & GEO Remain SEO, LLMs & Chunking Ignored
Search Engine Journal3d ago·1 min readSEO & Search
AI Summary
Google's latest AI Search guide clarifies that traditional SEO tactics like AEO (App Engine Optimization) and GEO (Geographic Optimization) are still relevant. However, it suggests that certain AI-specific techniques, such as LLM integration and content chunking, can be disregarded for now.
⚡ Marketer Insight
Google's stance signals that foundational SEO principles are enduring, even as AI evolves. Brands focusing on AI-generated content or complex AI integrations may be overcomplicating their efforts, while those prioritizing core user experience and local/app relevance will likely see continued returns.
#google seo#ai search#seo strategy
Original article
Search Engine Journal