Google Tests Branded Search Controls for AI Max Campaigns
Search Engine Land20h ago·1 min readAdvertising
AI Summary
Google is testing new branded search controls within AI Max campaigns, allowing advertisers to manage how these campaigns bid on brand-related queries. Options include showing ads on all searches, controlling branded searches via exclusions, or exclusively targeting unbranded searches.
⚡ Marketer Insight
AI Max campaigns are becoming more controllable, with new settings potentially preventing them from cannibalizing existing branded search efforts. This offers a clearer path to using AI for prospecting rather than competing for already-captured brand demand.
#google ai max#branded search#ai advertising#campaign controls
Original article
Search Engine Land