Google I/O: SEO Isn't Dead, But Economic Risks Loom
Search Engine Journal4h ago·1 min readSEO & Search
AI Summary
Google I/O's expanded AI Overviews are the real force behind fears that SEO is dying — by answering queries directly in search results, they reduce the organic clicks that SEO has always depended on. The article argues the threat isn't technical but economic: AI is redistributing search traffic in ways that make traditional SEO metrics less meaningful.
⚡ Marketer Insight
AI Overviews are already compressing organic CTR on high-intent queries. The SEO playbook isn't dead — but any strategy built purely on ranking without accounting for zero-click AI answers is working on borrowed time.
#google io#seo#search trends
Original article
Search Engine Journal