Google FAQ Schema Removal & AI Search Challenges
Search Engine Journal3d ago·1 min readSEO & Search
AI Summary
Google's recent removal of FAQ schema from SERPs, coupled with new Ahrefs data, raises questions about the effectiveness of schema for visibility and AI-driven search citations. This development challenges the current understanding of how structured data impacts AI search features.
⚡ Marketer Insight
The diminishing returns of FAQ schema for SERP visibility signal a shift in how Google prioritizes information for AI-powered search. Brands relying solely on this tactic for AI citations may need to re-evaluate their structured data strategy.
#seo#google search#schema markup#ai search
Original article
Search Engine Journal