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EU Consults on High-Risk AI Classification Guidelines

EU Digital Strategy3d ago·1 min readStrategy & Trends

AI Summary

The European Union is seeking feedback on draft guidelines for classifying high-risk artificial intelligence systems. The consultation, open from May 19 to June 23, 2026, aims to gather input on the clarity and practical usefulness of the proposed classification criteria and examples.

⚡ Marketer Insight

The EU's push to define 'high-risk' AI systems signals a significant regulatory shift that will directly impact how AI-powered marketing tools and strategies are developed and deployed. Brands need to monitor these classifications closely, as they will dictate compliance requirements and potentially limit certain AI applications in consumer-facing activities.

#ai regulation#eu ai act#risk assessment

Original article

EU Digital Strategy

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