Austrian Data Authority Rules Google Analytics GDPR‑illegal
noyb4h ago·1 min readAnalytics & Data
AI Summary
The Austrian Data Protection Authority ruled that using Google Analytics breaches the GDPR because it involves EU‑US data transfers prohibited by the Schrems II decision. The ruling follows a model case filed by privacy group noyb and is the first such decision in the EU.
⚡ Marketer Insight
Marketers must replace or disable Google Analytics for EU visitors and adopt GDPR‑compliant analytics solutions or obtain a valid transfer mechanism to avoid fines.
#gdpr#data privacy#analytics#eu-us transfers
Original article
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