How to Use AI in Email Marketing in 2026
Litmus Blog1h ago·1 min readEmail & CRM
AI Summary
Based on State of Email 2025 survey data from 10,000+ marketers, this comprehensive guide covers practical generative AI use cases in email — from subject line generation and dynamic personalisation to send-time optimisation. It also tackles responsible AI use, regional regulations (EU AI Act, US state laws), and how to build AI into email workflows without losing brand voice.
⚡ Marketer Insight
The highest-ROI starting point: AI-driven subject line testing. Feed your brand voice, audience segment, and campaign goal into an AI tool, generate 10 variants, and let your ESP pick the winner. Teams doing this systematically are seeing 15–25% open rate lifts with no additional creative cost.
#email marketing#AI personalisation#send-time optimisation#EU AI Act#generative AI
Original article
Litmus Blog